The Dude With Glasses

THOUGHTS

Best Commercials from Super Bowl 53

We can all agree that the game itself was less than impressive, but there were still quite a few gems in the advertising department. Let’s get this started, here are my Top-5 commercials from the big game.


1. The 100-Year Game (NFL)

What’s not to like. Two minutes of absolute fun, featuring past greats, future stars, and a few surprises. The NFL definitely took this one to the house.

 

2. Chance The Rapper X Backstreet Boys (Doritos)

“I Want It That Way” has never sounded better. (Never thought I would be saying that.) Chance brought his signature flo to a boom-bop beat and left me, and the room, with huge smiles on our faces. The genuine feel-good vibe, and use of color is what cemented this into my Top 5.

 

3. More Than OK (Pepsi)

First off, as a ‘Coke’ guy, I understand the frustration of having to choose between Pepsi and nothing. I love the way Pepsi took the awkward moment, and spun that into something fresh. Steve Carrell. Need I say more?! Cue Lil Jon and Cardi B’s signature catchphrases and we have a fun-filled tv sport for the people ob BOTH sides of the fence. OKAY!

 

4. Change Up The Usual (Stella Artois)

The Dude abides, and so do I. When you take something as iconic as a character’s drink order and pull the ole switch-a-roo on the audience you end up with a winner on your hands. Add The Most Interesting Man in the World and it becomes the olives in a perfectly made martini.

 

5. Cashew (Audi)

I love that Audi paid $5 million dollars to promote a car that won’t even be available for another 6 years. Suddenly, the man is jolted, you realize he was dying the whole time. (The main protagonist is the title character) It was a unique take on what happens when you die, and I appreciate the comedic approach. Utilizing Norman Greenbaum’s “Spirit In The Sky” over the title-cards was the perfect choice to close it out.

 

Honorable Mention: Wind Never Felt Better (Budweiser)

I’m a sucker for Bob Dylan’s “Blowin’ In The Wind”, and when you pair it with a grinning pup and a picturesque landscape you have a pretty classic 30-second spot that just oozes Americana.

 

Thanks for joining me and, as always, I see you next year.